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Search Engines and why they matter to your business

Search Engines are how a potential client, looking for your business service or product finds you, when browsing the internet. If your website is listed in the top positions of a Search Engine listing when your potential client requests information on your business service or product, they are likely to visit your website with a view to engaging your services.

Search Engines most commonly used by your potential client

Today, the Search Engine market has a relatively small number of major players. Over time the larger Search Engines have absorbed much of the competition leaving the global market served by a handful of search engine giants, namely:

Google
Yahoo
Msn

The good news is that by achieving visibility in the major international Search Engines, you are achieving global visibility for your business service or product. Top positions in the leading Search Engines means more visitors to your website and hence more business.

How to achieve top positions in the major Search Engines

There are two ways for you to achieve top positions for your business website.

1. SEO techniques - not guaranteed

2. Paid Inclusion (Pay Per Click) - guaranteed
 
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