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What is Gap Surfing?
Gap Surfing can be demonstrated with the
following example:
Let's imagine that you have nine business
rivals and that you are all competing to be
placed on the first two pages of search
results for search engine A.
The top five bidders will be placed on the
first page of search results and the second
five on the second page. As there is
normally a significant difference between
the number of clicks received by advertisers
on page one in comparison to clicks received
by advertisers on page two, you want to make
sure that your bid is high enough to achieve
one of the top 5 positions.
Let's imagine that the top five bids are as
follows:
Position 1: $1.51 per click
Position 2: $0.76 per click
Position 3: $0.56 per click
Position 4: $0.40 per click
Position 5: $0.20 per click
Our web based software is able to
automatically set your bid at $0.21 to
ensure that your advertisement appears on
the first page at the minimum cost to you.
Similarly the coveted number 2 position can
be achieved for only $0.77 per click: far
better value than the number one position
which costs almost the double at $1.51
per click. Surfing the Gap at regular
intervals enables your advertisement to
always appear in the best positions at the
lowest cost.
Gap Management Features can also locate the
most cost-effective rank within a specified
range of bids. Our software scans the
specified range of bids ($0.19 to $0.60, for
example) and calculates the gaps between
them. Once the largest gap is determined,
the software places your bid at the bottom
of the largest gap, providing you with the
highest rank available for the minimum
increase in cost per click.
What is Bid Jamming?
Bid Jamming is when the bidder
below you bids only one cent less than your
bid. This means that you have no choice but
to pay the maximum in order to stay in your
position.
Our Bid Management Software alerts us when you are being
jammed and automatically moves your bid to
one cent below your competitor to break the
cycle. |
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Read More
about Bid Management ... |
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